Virtual Reality in Real Estate: 3 Key Benefits

by Eve Marinik 11/14/2022

More real estate professionals are embracing virtual reality to improve their business in the modern world. With the myriad tools and platforms available, it’s becoming more common for agents and brokers to use VR technology in their regular business practices. Here are some of the key ways virtual reality can benefit real estate today:

Save Time

By adding VR technology into the home buying or selling process, you might save hours of time. Without needing to travel in between multiple locations, potential buyers can visit more open houses than ever before. Agents can do private showings at the last minute without needing to adjust their busy schedules to handle logistics. VR conferencing during negotiation and other parts of the transaction can also save significant amounts of time and effort, leading to a more efficient process.

Improve Accuracy

VR technology can communicate an incredible amount of detail and accuracy over any distance. For example, a potential buyer can tour a completely customized property with a builder before deciding. They can view different options in the context of the rest of the home design rather than via online guides or printed books of samples. Instead of touring a model unit that might differ completely from the result, clients can use VR to get the most accurate idea of the property before they buy.

Stay Safe

With increased awareness and concern for personal health and safety, VR is making it possible for real estate professionals to continue business as usual. Agents and clients no longer have to meet in person to tour homes or discuss strategies. Potential buyers don’t have to worry about traveling and interacting with people in situations where safe social distancing isn’t possible. With virtual reality, the real estate industry has weathered the many changes in our daily lives by providing alternatives to travel and personal contact.

VR technology is getting better and better with time. As technology improves, so will the ways in which real estate professionals and clients can use it to make every home buying and selling experience more efficient and safe.

About the Author

Eve Marinik

 Eve Rados Marinik received her Real Estate license in 1989. She is a Top Producing Agent with Douglas Realty. Eve has earned a Bachelor of Science Degree in Accounting, from The American University in Washington, D.C.. She has also earned her SRES (Seniors Real Estate Specialist) Designation and her CNE (Certified Negotiation Expert Designation from the National Association of Realtors. Eve's clients range from 1st time home buyers to those seeking retirement lifestyles. Eve also specializes in helping to sell properties in Estates, Trusts and in Probate. She also is proficient and experienced in selling properties that have expired with another Realtor. In addition to the real estate services she and her staff provide direct access to lenders, new home builders and developers, investors, appraisers, title companies, financial planners, licensed contractors, caregivers, organizers, packing and moving services, retirement communities, and more. Every client is very special to Eve and her team. Each client has his or her special and individual needs. You or someone you may refer Eve to, will be treated like "One in a Million" by her. Focused, Community Serving, Savvy, Helpful, Top Producers, and a Great Negotiator! Specialties and Designations Investment Property, Senior Living, Resale Residential, Suburban Living, Condominiums, Single Family Homes and Townhomes, Senior Housing Specialist SRES (Leisure World).