Speed Up a Home Sale with Professional Staging

by Eve Marinik 11/15/2020


Image by Mark McCammon from Pexels

Staging is a marketing tool, not an exercise in decorating for living comfort. Professional real estate stagers should be a member of your team when you want to sell your home quickly and for top dollar.

Even if you have a go-getter real estate agent and your home is in a great neighborhood, consider staging as a way to enhance value and prompt an acceptable offer in the least amount of time. Your stager will target the "right" buyer, based on price, features and demographics, to achieve results.

Planting a "Buy Idea"

Contrary to the popular notion of staging, it does not involve an effort to "sell," but rather encourages the  buyer to envision living in a particular home. Savvy buyers will already have determined that a specific property is within their budget, that it has the right number of bedrooms and bathrooms, and that the location is a desirable option. Staging will reinforce the notion that the "good life" can become reality in that house.

Focusing on "Best" Features

A professional stager will not attempt to highlight every feature of the home. The purpose is to provide a prospective buyer with a memorable impression that distinguishes a particular property from all others. Your stager will discuss with you the best ways to create a lasting impression, but be prepared to remove overly personal accessories for the duration of the home's time on the market.

Minimizing Awkwardness

No home is perfect. Whether it's a matter of perception or personal preference, most houses have at least one space that can seem difficult. A professional stager might disguise a perceived fault, or may suggest a remedy. Common requests include repainting a room, clearing kitchen and bath clutter, or pulling weeds and placing pots full of colorful flowers near the front door to boost curb appeal.

Maximizing Existing Space

Your stager might want to remove or rearrange furniture, or ask you to pack up and store out-of-season clothing, books, sports equipment and toys. Understand that once the home sells, you will have to begin packing anyway, and spacious interiors are a selling tool. Let prospective buyers get a sense of possibilities as they walk through your home!

Magnifying Value

Assuming that your home is clean, well-maintained and reasonably priced, professional staging is the best way to provoke the emotional reaction that will prompt a prospective buyer to submit an offer. Staged homes typically sell faster and at higher prices than comparable unstaged property. The higher selling price will undoubtedly pay the fee!

About the Author
Author

Eve Marinik

Eve Rados Marinik received her real estate license in 1989. She is a Top Producing Agent with Long and Foster Real Estate. Eve has earned a Bachelor of Science Degree in Accounting, from The American University in Washington, D.C.. She has also earned her SRES (Seniors Real Estate Specialist) Designation and her CNE (Certified Negotiation Expert Designation from the National Association of Realtors. Eve's clients range from 1st time home buyers to those seeking retirement lifestyles. Eve is a member of The Probate Group of Long and Foster which specializes in helping to sell properties in Estates, Trusts, and Probate. She also is proficient and experienced in selling properties that have expired with another Realtor. In addition to the real estate services she and her staff provide direct access to lenders, new home builders and developers, investors, appraisers, title companies, financial planners, licensed contractors, caregivers, organizers, packing and moving services, retirement communities, and more. Every client is very special to Eve and her team. Each client has his or her special and individual needs. You or someone you may refer Eve to, will be treated like "One in a Million" by her. Focused, Community Serving, Savvy, Helpful, Top Producers, and Great Negaotiators! We are the "Warren Buffett's" of Real Estate! Specialties and Designations Investment Property, Senior Living, Resale Residential, Suburban Living, Condominiums, Single Family Homes and Townhomes, Senior Housing Specialist SRES